UPMC’s Centers for Rehab Services — and their brand — merged under the UPMC Rehabilitation Institute to better represent the inpatient, outpatient, and physician services available within the network. They wanted an ad campaign to debut the name and brand, but they needed it to be more than an announcement campaign.
We developed a series of print, outdoor, and digital ads with compelling visuals and short powerful headlines so that the new name and logo weren’t lost in the bigger message of excellence in rehabilitation services.
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