Stacy O’Neill

VP, Director of Strategy and Business Development 

With 15 years of experience, Stacy takes the lead on our overall strategic positioning for clients across many industries. She asks the tough questions, but makes it look easy. Over the years, she has led major branding projects and helped clients like UPMC, First National Bank, Buncher Corporation, and Giant Eagle clarify who they are, what they stand for, and how to translate that into meaningful experiences for customers and employees alike. Stacy also specializes in executive interviews, workshops, and consensus-building with her ability to distill complexity, aligning people, messages, and outcomes. With a background in both brand strategy and media, she can bring a holistic perspective that spans from insight and idea to execution and results.

Stacy holds a B.A. in English and Anthropology from the University of Pittsburgh, and an MBA from Carnegie Mellon University. In her spare time, she’s captivated by microbrews and what makes people tick — often simultaneously.